Sport, art and culture will be at the heart of more MICE events
Not only will Macao increase the number of MICE events it hosts, it will broaden the scope of subject matter covered at these events, an IPIM official says.
Next year should see a greater variety of MICE events unfold in Macao, branching out from the traditional business and trade topics, local media reports.
The Macao Trade and Investment Promotion Institute (IPIM)’s president, Vincent U, has said that more emphasis will be placed on events championing sports as well as arts and culture in 2024.
Speaking at the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) Forum on MICE Tourism Economy last week, U also reiterated IPIM’s goal to increase the number of MICE events held in Macao.
[See more: Marketing and technology are the keys to unlocking Macao’s MICE potential, says IPIM]
He had previously said that the government aimed to host around 1,500 MICE events next year – 50 percent more than 2023’s tally.
One example of Macao diversifying its MICE events was last month’s Global Legal & Sustainable Timber Forum, held at the Galaxy International Convention Center.
A local academic involved in the forum cited the SAR’s excellent MICE facilities and supportive academic environment as reasons why the SAR was well-positioned to host events across the subject matter spectrum.
