Sands China has teamed up with Chinese streaming company Tencent Video and Hong Kong’s Maoyan Live Entertainment Ltd to co-produce live events, films, TV shows and more, multiple media outlets report.
One of their first joint-projects will be the 2023 Tencent Video All Star Night, on 17 December, at Sands’ Venetian Macao Cotai Arena. Many of the partnership’s upcoming events will utilise Sands China’s venues in Macao, while Maoyan Entertainment will handle ticketing.
A statement from the gaming operator said the initiatives would “provide continued support for the diversification of Macao’s tourism industry and further enhance the city’s positioning as a premium destination.”
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The news follows a deal earlier this year, in which online music entertainment platform, Tencent Music Entertainment Group signed a three-year agreement with the Galaxy Entertainment Group to stage events at the 16,000-seat Galaxy Arena – the largest indoor arena in Macao.
The SAR’s six gaming operators all committed to investing heavily in non-gaming activities when they signed their latest 10-year concessions.
Tencent Video is owned by Shenzhen-headquartered Tencent and had 117 million video streaming subscribers as of September. Hong Kong Maoyan Live Entertainment is a subsidiary of China’s Maoyan Entertainment, providing online-based entertainment ticketing services.
